Suomen Timanttituote Oy is a manufacturer and
seller of diamond drill bits and diamond blades operating in Muurame. In
addition to its basic products the company manufactures blades and bits
customized directly for the client in addition to its basic products. It has received Leader support for its
Timanttituote Oy was incorporated in 1988. At first, the company operated as a
contractor, but since 1996 the manufacture and sale of diamond drill bits and
diamond blades for the stone industry has been its speciality. Along with the
manufacture of drill bits and saw blades, the company has started to import and
sell machines that use the bits and blades it manufactures. Import has been
focused on products unavailable in Finland.
Businesses in the building trade make up the company’s clients.
Special bits and blades for the concrete
Timanttituote manufactures blades and bits customized directly for the client
in addition to its basic products. “The
concrete industry in particular buys many specialized bits and blades”, says
entrepreneur Janne Maunuksela. The company also repairs and maintains the
machinery and equipment it sells. As a new product the company has started to
import dust control equipment, since dust control work has increased due to an
increase in building renovations.
Timanttituote has around ten competitors in Finland. “Central Finland is well
situated, because our toughest competition is located inside the Helsinki metropolitan
area ring road”, Maunuksela says. “Our
clients in the north especially are glad when products are available closer to
them than Southern Finland”, he continues.
Still, the company has clients all
over Finland, and some in Sweden and Estonia as well. The company ended up in
Muurame because good facilities were available there. “Muurame’s
business-friendly reputation also influenced our decision to acquire the
facilities”, says Maunuksela.
Co-operation is smooth with other businesses in Muurame.
Leader support for hiring a sales
has sought to widen its customer base by hiring a sales representative in 2008.
JyväsRiihi ry provided start-up support for hiring the sales representative. In
addition, the company received development support for designing its product
catalogue and for participating in the builders’ exhibition. Maunuksela found out about Leader support
from other entrepreneurs in Muurame.
is more than happy with the co-operation: “No other outside party has given me
as much help as an entrepreneur as JyväsRiihi”. Maunuksela praises the local
action group: “A small business owner is always short of time and there is no
time to go digging for information, but JyväsRiihi managed my affairs well from
start to finish”, he continues. The company has managed to widen its customer
base with the help of their sales representative.
of more sales representatives is
planned. The entrepreneur himself does not have time to travel around
the country and little time has been left for marketing. Marketing mostly works
through the grapevine, and that should be focused on. Improvement is on the way,
with an online store and product catalogue being completed for the company.
Expansion into renting specialized machines is also planned, with the aim of
hiring a new employee to run the operation. So Maunuksela has several irons in
the fire, but he enjoys it and entrepreneurship in general. “Positive feedback
from clients is the best thing about running a business”, he concludes.
Text and photograph: Hanna Luoma